The AI ethicist’s dilemma: fighting Big Tech by supporting Big Tech

Abstract Assume that a researcher uncovers major problem with how social media are currently used. What sort of challenges arise when they must subsequently decide whether or not to use create awareness about this problem? This situation routinely occurs as ethicists navigate choices regarding effect change and potentially remedy the problems uncover. In article, related new technologies what is often referred ‘Big Tech’ emphasized. We present we refer AI ethicist’s dilemma, which emerges an ethicist has consider their own success in communicating identified associated high risk decreasing chances successfully remedying problem. examine can resolve dilemma arrive at ethically sound paths action through combining three ethical theories: virtue ethics, deontological ethics consequentialist ethics. The article concludes attempting world Big Tech only using tools provide will times prove be counter-productive, political other more disruptive avenues should also seriously considered by who want long-term change. Both strategies have advantages disadvantages, combination might desirable achieve these mitigate some disadvantages discussed.